Hey Reader In the photography world, there is so much left up to each business owner’s discretion- which is something I love so much about this business. Each business is just a little bit different and holds different values than the other. Something that’s been a hot topic as of late is Client Closets- whether to offer one or not. CLIENT CLOSET GUIDE >>What is a client closet? A client closet is a collection of curated items that you have for your clients to borrow during their sessions....
19 days ago • 1 min read
Reader I just want to congratulate you- You've made it this far. If your life is anything like mine it's been: full, chaotic, overwhelming, exciting, energizing, and overwhelmingly blessed. We've been moving since March. We finally have everything under one roof- but not everything has a place yet. We've still got 2 trailers in the driveway to be unpacked and an entire garage full of boxes. I'm ready to throw them all to the road because hey, we've made it two months without those things- we...
26 days ago • 2 min read
Happy Tuesday, Reader! One of my FAVORITE tasks as a virtual assistant and creative is creating workbooks & prep guides. I love learning about your brand and combining all of your brand goodness into something tangible and useful for your clients. I also feel very strongly that offering prep guides & workbooks are a fantastic way to uplevel your client experience. But I know LOTS of photographers get stuck on what to include. So today, we're talking about just that: Here's my best section...
26 days ago • 2 min read
Hey Reader. I know that I already mentioned it…but in case you haven’t had a chance to take a look, I’m sending this out. Liz Wilcox is launching her course on email-only launching and I just don’t want anyone to miss out on the live cohort aspect of it all. (plus the price is increasing so there’s that…) WHAT’S LIZ WILCOX’S LAUNCH COURSE? In short, it’s a course to teach you an email-only launch method. Which is pretty much the opposite of a lot of these $2k courses that feel like they were...
about 1 month ago • 2 min read
Is that you, Reader? If so, let me introduce you to a lady I saw make something like 300 sales in 36 hours. Her name is Liz Wilcox and she’s finallyyyyy teaching how she does it. Turns out, it is NOT about Building a giant email list with a summit/challenge right before launch time Facebook pixels on a sales page to retarget ads to people who clicked but didn’t buy Fancy tech, countdown timers, and lengthy stories to pull at the heartstrings of your subscribers But instead!!! It’s all about...
about 1 month ago • 1 min read
Marketers get away with a lot, Reader. Look at PT Barnum back in 1842. He literally sewed a monkey to a fish and told the world it was a mermaid. Then proceeded to build buzz around it and sell a crazy amount of tickets to see the thing. Luckily, with the internet? We don't have to make up fish tales (fish tails??) to earn a living. And we don't need to exaggerate the truth to get the right people to buy. Someone that’s really good at just “giving it to you straight” is my “email go-to,” Liz...
about 1 month ago • 1 min read
Are you launching soon, Reader? If so, I might have something (someone?) to save you some sanity…and make you real money, too. Meet Liz Wilcox. She’s about to do a live round of her course about…launching! It’s called The Launch Course. She claims this course is going to help you launch in the simplest way possible. No fluff. And judging by the way she named the course…I believe her. Here’s what’s inside: 11 email templates, complete with samples and video walkthroughs 5 activities to help...
about 1 month ago • 1 min read
Hey Reader.I’ll keep this email short and sweet because I really want you to click over to something and let me know what you think. The Fresh Princess of Email– Liz Wilcox, if you’re not familiar– is about to do a live round (or cohort) of her course on launching via email-only. (yeah she's the Liz from the last round of Survivor- THAT Liz). It’s called, get this…The Launch Course. She’s claiming her main objective for students isn’t to make you money! But to make sure we feel confident...
about 1 month ago • 1 min read
HeyReader I hope this message finds you well. I am thrilled to introduce our latest product, the Photography Business Continuity Plan. This comprehensive ClickUp template has been carefully designed to help photographers like you streamline and organize your business operations, ensuring a smooth and successful venture. CHECK IT OUT Learn more The Photography Business Continuity Plan is the ultimate tool to assist you in opening, operating, and maintaining a thriving photography business. By...
about 2 months ago • 1 min read
